Don’t shop at Target! We are participating in a nationwide boycott, demanding that Target agree to:
- Reinstate its Diversity, Equity, and Inclusion (DEI) initiatives;
- Refuse ICE and other immigration enforcement agencies entry to their property without a court issued legal warrant;
- Publicly denounce the administration’s assault on immigrants and communities of color
DEI rollback backlash
In January 2025, Target announced it would scale back its DEI programs following President Trump’s executive order to dismantle federal DEI efforts. Pastor Jamal Bryant, a leader in the boycott, said the Black community spends millions daily at Target, and the move was seen as a political stance against diversity. This sparked a consumer-led boycott that contributed to a 3% drop in first-quarter sales and a 4% stock decline Newsweek.
ICE and Border Patrol cooperation
The boycott has intensified after viral videos showed Border Patrol agents detaining two U.S. citizens inside a Target store in Minnesota in January 2026. The employees were arrested for allegedly assaulting federal officers, but were later released after verifying their citizenship. Target has allowed ICE and Border Patrol agents to enter and operate inside its stores.
Too many big corporations are cynically supporting the Trump administration’s assault on our rights and freedoms, while they benefit from deregulation, tax breaks and more. It’s time for corporate america to choose democracy over authoritarianism and choose the good of the majority over benefit for the wealthiest few.